Win clients over without a pretty face

Consumers tell us time and again that when they look at lawyer profiles on Avvo, they gravitate toward the headshots. So, one has to wonder: are people judging lawyers by their attractiveness? Do you have to look like Brangelina to win business?

Academic research has examined the influence of appearance on professional success, and many of these studies have generated interesting hypotheses. For example, Dario Maestripieri, a psychobiologist whose theories have often been met with controversy,...

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