I have been closely following a startup (founded by my friends) which recently shut down. I was very hopeful for them as they were working in a proven market(people are buying similar products from other startup in the sector) with a good product( in comparison with peers).
Things started getting bad when disagreement arises in team over issues like expansion, burn-rate. This led to total fallout between technical co-founders and business co-founder and overall health of the startup, leading to its shutdown.
This get me thinking which other factors beside team, could make-or-break a startup with good product and market ?