What’s your law firm’s ideal client legal marketing persona?

In today’s hyper-competitive legal environment where legal consumers retain control and expect you to adapt your legal services to their needs, your law firm needs to distinguish itself from its competitors to become more profitable. Today’s clients also expect you’ll know who they are personally and have a full understanding of their legal needs before they’ll allow you to work with them on their legal issues.

You’ll have to tell them what distinguishes your firm in your practice...

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