With the rise of Yelp and other online review sites, reputation management is a must. Knowing how to respond to online reviews both effectively and ethically is key.
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When the legal research service Casetext was first launched in 2013, its founders wanted to democratize access to the law by providing free access to legal research enhanced through crowdsourced annotations. As the company grew and took on venture capital, it increasingly targeted its sales and marketing to the large-firm market and implemented pricing appropriate to that market. View Full Post
Here is a recent Daily Record column. My past Daily Record articles can be accessed here.
Smartphones have become central to the lives of most Americans. We count on our phones to keep us connected to the world. Because our phones handle so many pivotal functions for us, we’ve become increasingly reliant on them. View Full Post
Many lawyers promulgate a marketing message (ad, email, web page, article, etc.) with a call to action that says little more than “hire us”. That’s okay if you’re talking to people who are ready, willing, and able to hire an attorney. But most people who see that message aren’t. Some aren’t sure they have a […]