Some lawyers lie to me. It happens like this: “My marketing isn’t working,” they say. “I’m doing the networking thing. I’m meeting other lawyers, doing lunches and coffee. And I even joined a Business Network International group.”
(The BNI thing always annoys me. I’ve never encouraged anyone to join a BNI group. “Why did you join a BNI?” I ask them. “Because it’s in your networking course,” they say. “No it isn’t,” I tell them, then try to get back to the important part of the conversation. But at that point I’m agitated. Why do people join those freaking BNI groups?)
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