At over 1.65 billion monthly users, Facebook is one of the largest marketing resources in the world, but only if you use it right. As Facebook’s audience continues to increase, organic reach for businesses continues to decline. Average organic reach for businesses is down by 52% in 2016 alone. In most instances, without sponsoring or “boosting” posts and paid ad content, you simply can’t reach your audience.

So how can you reach and convert your ideal prospects on Facebook?

The...

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