Building your online presence and reputation is easier than you think

client responsiveness

With the advent and development of the internet, consumers are more informed than ever before. And thus, your online presence There is a wealth of information about all products and services one would consider purchasing no more than a click away, and most people do routinely research these products and services before making a final […]

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Why betting on your Brand is a safe bet

Last month, I had the pleasure of presenting at Lawyernomics 2017 in Las Vegas, a city where “betting” is a favorite but always risky, activity. My discussion, however, was not about betting the slots or roulette wheel, it was about betting on your brand – a bet that requires minimum risk and always results in a win.

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To respond or not to respond? That is the question.

The answer, as always, is, “it depends.” Sometimes the situation warrants a simple response and other times it calls for a full-court press. There are also the occasions when not responding is the best method of quelling the matter. Skittles simple response to Trump On Sept. 19, 2016, Donald Trump Jr. shared a photo of […]

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