Diversify your advertising program for greater success

prospects

A successful advertising program should have different marketing channels designed to reach “active” and “passive” prospects. The demand for legal services is similar to the demand for healthcare. We usually see our doctor when we need to. Likewise, when a potential client calls our office, a triggering event has taken place in the client’s life, and that event has created a compelling need to call an attorney. As owners of law practices, it is important for us to be mindful of the…

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