Marketing consultant and author, Euan Semple writes that marketers and “professional communicators” have polluted our networks with industrialized social media. He’s right. Not only has social media drifted from real and authentic engagement as means of making strangers less strange, we have consultants teaching industrialized social media as the way of the land and companies selling…
Word of mouth has always been important for lawyers to obtain new business — after all, what are referrals but informed word-of-mouth recommendations? Now that our lives are all online, it’s easier than ever for clients to post reviews of your services. And you can no more control that than you can order up a… Continue Reading
LexBlog is launching a new aggregation and syndication platform this month that will power the LexBlog site. Earlier this year, LexBlog’s new editor-in-chief and publisher, Bob Ambrogi set forth the future of LexBlog and challenged our team in stating: We want to make the LexBlog network valuable for both publishers and readers of legal blogs….
Good couple days last week with Jennifer Brand, Josh Lynch and Conner O’Keefe from the LexBlog team introducing the State Bar of Texas Website Platform powered by LexBlog to Texas lawyers at their Annual Meeting in Houston. The platform is presently being offered by the State Bar exclusively to attendee’s of the Bar’s Annual Meeting….
Law Firm 500 is a prestigious, one-of-a-kind award recognizing fast growing law firms of all sizes. It celebrates velocity, innovation, and the entrepreneurial spirit of law firms measured by revenue growth over the past three years. Law Firm 500 is similar in spirit to the Inc. 500, which recognizes fast growing, independently owned companies in the… Continue Reading
We are seeking someone with passion to become our Communications and Marketing Lead. Working with company leadership, team members and external resources, you will develop, lead and execute all internal and external communications and marketing, reaching people and organizations, worldwide. This is not a position for someone seeking the monotony of a larger organization. You…
Most attorneys have a finite amount of time to dedicate to legal marketing, so having a process in place that nurtures a lead along the path to becoming a client and having data that demonstrates the most effective marketing tools for your law firm is a great benefit. That is what marketing automation delivers. Among… Continue Reading
There are so many complicated aspects to SEO we often forget about the smaller, foundational elements that can have an impact. Lawyers should double-check their site to make sure they have these simple on-site factors optimized for search.
Last Wednesday, August 9th, the New York State Bar Association (NYSBA) announced an advisory opinion finding that Avvo Legal Services violates New York’s rules of professional conduct – specifically, the prohibition against lawyers paying third parties to recommend them. The reasoning and the conclusions reached in the opinion are flawed, and I will speak to […]
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By far my favorite moment at Stanford Law School’s FutureLaw event was during the Dan Katz panel titled The Perils and Promise of Predictive Analytics in Law. All the panelists were great but Dera Nevin blew me away. Using the themes of attention, emotion, and disintermediation, she gave specific and provocative examples of the legal system in the age of data.
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