I look forward to the Accelerate Business Development Summit every year. A unique opportunity to bring together marketing and business development leaders from across North America to share ideas and best practices, and this year didn’t disappoint. The summit was filled with insightful discussion on how to enable law firms to grow in this increasingly …
Introduce You to Some New Things, and Upgrade You(r Legal Marketing)
In today’s legal marketing world there is constant, inescapable pressure to achieve recognition for your firm. So, how do you distinguish yourself and gain a competitive advantage? Or maybe a better question is: How do you become the Beyoncé of the legal marketing sector? Create your own Beyhive and turn your firm into a breakout …
The Intersection of AI and End-User Adoption
Earlier this year, I wrote about artificial intelligence (AI) and how it’s transforming both traditional and corporate education programs. With the support of AI, programs can be designed to support the learning styles of students, enhancing their comprehension and retention. As exciting as these advances may be, law firms aren’t always in a rush to …
How to make a case for CRM: Four key benefits and a guidebook
Have you researched customer relationship management (CRM) systems? Do you know that having one would save hours of managing client information? Are you struggling to get buy-in from firm management and decision-makers? In order to successfully sell the need for a CRM system, you need a good presentation strategy that illustrates a return on investment …
Building Networks: A Conversation with J. Kelly Hoey
When you choose to invest your time, energy, and dollars by attending a professional event, you want it to be a good use of your time. Your definition of “worthwhile” may vary from event to event, making it difficult to discern which to prioritize, especially with an increasing variance in the number of channels through …
Does your mid-sized firm need a CRM? Three Things to Consider
Does your firm have a Relationship Action Plan? Leadership and collaboration expert Keith Ferrazzi believes every organization needs one. In his bestselling and recently revised book Never Eat Alone, Ferrazzi states there is “social capital” potential within your relationships and social networks. Knowing how to cultivate and mine this potential leads to building long-term friendships …
