In law school, we are taught all the fundamentals. Most importantly, law school instills in us techniques for thinking like a lawyer. What we do not learn in law school is the business side of the law. No one talks about obtaining and retaining clients. Yet, when we start practicing law, we quickly realize that bringing in business translates into a partnership or a successful solo practice. Undoubtedly, without clients, we have no law practice.

Historically, lawyers did not need to market....

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