With online video traffic experiencing substantial year-over-year growth, research has shown that one thing is certain: people want video, and they will continue to consume it at a staggering rate.
However, using video isn’t enough; how you use video should be the focal point of your marketing efforts. Anyone can create a striking video, but the key to creating top-notch video content is crafting the message it reinforces. How effectively can you tell your story?
First, ask yourself what...