What happens when your advertising program begins to work and the calls start to come in? You will inevitably experience a surge in business, which is a great thing, but it brings unique challenges to a growing practice.

After several years of trial and error in implementing various marketing programs, prospective clients now call my office consistently, which has significantly increased my client base. However, as much as I want to grow my practice, I was unprepared for some of the challenges...

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